Korede Bello premieres the official video for “Joko” featuring Fresh Prince and Miya B.
Joko has had a strong social media push with users submitting videos for the #jokochallenge. Paul Gambit directs the music video for “Joko”, setting Korede Bello, Fresh Prince and Miya B on the streets of Lagos, accompanied by an entourage of dancers who infuse more energy to the catchy beat Don Jazzy produces. The street theme of the video seems to emphasize the song’s subject matter—“Olowo No Dey Pariwo (Rich People Don’t Shout)—as Fresh Prince and Miya B contribute verses to build on Korede Bello’s rebuke of the proud attitude from people who clearly don’t have as much money as he does. While Fresh Prince performs a fuji inspired verse, Miya B goes the hip-hop route with her verse.