Runtown and model Adut Akech Bior star in the cultural themed visual for “Kini Issue” directed by Meji Alabi.
“Unconditional love is what keeps the world going around,” he told PAPER of the song’s message. “No matter the issue, there’s always a solution.”
Shot by JM Films in London, the video opens in a deserted warehouse with a solo scene of Runtown fit in an all white ensemble.
Close-up shots introduce a mystery girl, clothed in a white, African-inspired two-piece set matching Runtown’s, and as the video progresses, the secret lover is revealed to be Adut. Between interpretative dance frames, Runtown’s solo shots and visuals of the madly-in-love couple, the video is a modern expression of Runtown’s romantic side.
“My experiences and opportunities that music has created have most definitely elevated my mind and opinions to certain topics,” Runtown said. “My music is my lifestyle and as I grow as a person, I infuse every aspect of development to my craft.”
Animated by harmonious instrumentals and bouncing synths, the track fuses jazz components with textured layers that place Runtown’s lyrics at its forefront. “Say me no want no negativity in life/ Cyaan never let nobody take my wife,” he expresses.